Our life now is being confronted with the
social media which is developed increasingly. Most people do interact and
socialize through the internet with social media. People are like come together
to the new era with sophisticated technology. On other hand, we have the responsibility
with our background, our heritage culture which has the local wisdoms to
preserve by campaigning which can be informing and educating the people through
many efforts such a a seminar, traditional dance or music performances, etc.
These two things become our home work to balance, like our past to our future
to be completed at once. some people think this is like the sky and the earth which
can not be applied at once, in our life. As Ben
Lee, Classics Professor at Oberlin College, and Joshua Neckes, Director of
Marketing and Business Development at Group Commerce, Inc., once said “Cultural
knowledge and heritage brings legitimacy and meaning to our lives.” I
believe utilizing social media gives a great chance for better heritage culture
preservation.
People
now are interested in social media which makes social media have a big number
of mass which is needed for heritage culture preservation success. People are
being offered a simplicity and ease through the internet with its social media which
the most users are young people between 18 to 25 years old. This big percentage
makes others think that applying preservation of the heritage culture for to
the young people will not work because the youth prefer more the modern thing
than the culture which might sound primitive for them. This opinion might be
true, that is the general prediction, on a contrary, in maximizing the
preservation young people is the winning point. The reason is because the youth
is the the next generation who inherits the culture and also these big number
of people united in the social media the preservations’ efforts will be easier,
the “target” more be focused. Furthermore, how to attract people in social is
the next homework.
The
effort of preserving the heritage culture being published in social media will
make the preservation and the culture better. Social media is about socializing,
how to communicate something to world wide, so, to do list are about imaging
and creating something that makes others think about our work. For this,
getting on the social media is about publishing one of the most important parts
in each production. Being published in the next path is as a trigger to
struggle for what have been promoted in the social media. Social media will set
a measurement by itself, so to get better assessment from the publication, the
preservation’s effort created well. That is how social media affects the
production on this preservation not only on the quality, but also on the
quantity. Besides the published preservations effort, usually the social media
will set something like a trend, which will make other do the same,
preserving well and more creatively. Darius Arya, Executive Director of the
American Institute for Roman Culture said that it is all about packaging, “If you can tell a good story, you can engage the public
through the same imagery, video, and articles that the media and alarmed
experts and their organizations are using”. The repackaging the culture
to be more packaging is can be simply refer to the youth trend, the culture
collaborated with the popular culture and so on. Moreover this can enrich the
culture and give much advantages.
To
see more advantages of the social media in preserving the heritage culture, we
can compare with other events. Being not connected in the social media will
place the preservation effort out of circle. First comparison may be seen by time
sequence, how the preservation worked in the past before the present of the
social media and the time after it, when it will be so booming. The time when
the preservation of heritage culture done by many institutions, the publication
as the key of the production success may made just by printed media. From
another point of view, the past time the heritage culture preserved can just be
more by oral, not written way. This makes a big problem when people are likely
to talk or do the preservation just by oral and spoken but forget to document
it as a writing or other way. That may be so, the past have been used the
written documentation in preservation such a newspaper which is just placed in
the libraries, moreover information was restrictively spread. Through this
method, as quantitatively also be considered success, but in maximizing more
about the preservation of the heritage culture, this era has a bigger chance in
quality and quantity. Besides the inspiring and educating information of each
preservation which can be widely spread that makes more people contribute and
involved, and more ideas gathered for better way. Furthermore, this world seems
moves to the virtual life, as a consequence, people may think that what existed
in the virtual life is the only thing exist. According to the social media
relation with the culture preservation, each effort which not published in
social media considered not existed in the real life, or at least considered
not trendy or primitive.
In
conclusion, heritage culture in the trend of social media can be preserved.
Therefore, the optimal effort must be applied to get a balance and good living.
Living this life in those two parts, we must be smart and critical by commanding
our life.
