Utilizing Social Media for Heritage Culture Preservation

 Our life now is being confronted with the social media which is developed increasingly. Most people do interact and socialize through the internet with social media. People are like come together to the new era with sophisticated technology. On other hand, we have the responsibility with our background, our heritage culture which has the local wisdoms to preserve by campaigning which can be informing and educating the people through many efforts such a a seminar, traditional dance or music performances, etc. These two things become our home work to balance, like our past to our future to be completed at once. some people think this is like the sky and the earth which can not be applied at once, in our life. As Ben Lee, Classics Professor at Oberlin College, and Joshua Neckes, Director of Marketing and Business Development at Group Commerce, Inc., once said “Cultural knowledge and heritage brings legitimacy and meaning to our lives.” I believe utilizing social media gives a great chance for better heritage culture preservation.

People now are interested in social media which makes social media have a big number of mass which is needed for heritage culture preservation success. People are being offered a simplicity and ease through the internet with its social media which the most users are young people between 18 to 25 years old. This big percentage makes others think that applying preservation of the heritage culture for to the young people will not work because the youth prefer more the modern thing than the culture which might sound primitive for them. This opinion might be true, that is the general prediction, on a contrary, in maximizing the preservation young people is the winning point. The reason is because the youth is the the next generation who inherits the culture and also these big number of people united in the social media the preservations’ efforts will be easier, the “target” more be focused. Furthermore, how to attract people in social is the next homework.

The effort of preserving the heritage culture being published in social media will make the preservation and the culture better. Social media is about socializing, how to communicate something to world wide, so, to do list are about imaging and creating something that makes others think about our work. For this, getting on the social media is about publishing one of the most important parts in each production. Being published in the next path is as a trigger to struggle for what have been promoted in the social media. Social media will set a measurement by itself, so to get better assessment from the publication, the preservation’s effort created well. That is how social media affects the production on this preservation not only on the quality, but also on the quantity. Besides the published preservations effort, usually the social media will set something like a trend, which will make other do the same, preserving well and more creatively. Darius Arya, Executive Director of the American Institute for Roman Culture said that it is all about packaging, “If you can tell a good story, you can engage the public through the same imagery, video, and articles that the media and alarmed experts and their organizations are using”. The repackaging the culture to be more packaging is can be simply refer to the youth trend, the culture collaborated with the popular culture and so on. Moreover this can enrich the culture and give much advantages.

To see more advantages of the social media in preserving the heritage culture, we can compare with other events. Being not connected in the social media will place the preservation effort out of circle. First comparison may be seen by time sequence, how the preservation worked in the past before the present of the social media and the time after it, when it will be so booming. The time when the preservation of heritage culture done by many institutions, the publication as the key of the production success may made just by printed media. From another point of view, the past time the heritage culture preserved can just be more by oral, not written way. This makes a big problem when people are likely to talk or do the preservation just by oral and spoken but forget to document it as a writing or other way. That may be so, the past have been used the written documentation in preservation such a newspaper which is just placed in the libraries, moreover information was restrictively spread. Through this method, as quantitatively also be considered success, but in maximizing more about the preservation of the heritage culture, this era has a bigger chance in quality and quantity. Besides the inspiring and educating information of each preservation which can be widely spread that makes more people contribute and involved, and more ideas gathered for better way. Furthermore, this world seems moves to the virtual life, as a consequence, people may think that what existed in the virtual life is the only thing exist. According to the social media relation with the culture preservation, each effort which not published in social media considered not existed in the real life, or at least considered not trendy or primitive.

In conclusion, heritage culture in the trend of social media can be preserved. Therefore, the optimal effort must be applied to get a balance and good living. Living this life in those two parts, we must be smart and critical by commanding our life.